Server-Side OpenRTB Infrastructure
Floxis provides a server-side OpenRTB (oRTB) infrastructure layer that allows publishers and ad networks to control pricing, traffic shaping, and demand behavior within their existing monetization stack — without replacing core systems or disrupting auctions.
Stack Integration
Built to Operate Inside Your Stack
Floxis operates server-side, between your demand integrations and your ad server, acting as a controlled infrastructure layer — not an ad server, wrapper, or demand source.
- Integrates with existing SSPs, DSPs, and direct demand
- Respects ad server priorities and auction logic
- Preserves full ownership of demand relationships and pricing decisions
Floxis operates server-side within your existing monetization stack.
Responsibilities
Defined Responsibilities. Clear Boundaries.
Floxis' oRTB infrastructure is purpose-built to handle server-side monetization logic while leaving ad serving, auctions, and demand ownership exactly where they belong.
What Floxis Handles
- Server-side oRTB request handling
- Pricing and floor rule enforcement
- Traffic shaping and routing logic
- Request volume control and efficiency management
- Enforcement of preferred supply paths (SPO)
What Remains in Your Stack
- Ad serving and creative delivery
- Auction execution and priority decisions
- Demand ownership and commercial relationships
- Client-side logic and browser execution
Integration
Flexible Integration, One Infrastructure
Floxis' oRTB infrastructure can be activated in multiple ways, depending on how your stack is configured — without changing the underlying system or ownership model.
Direct Server-Side Integration
For publishers and ad networks with custom demand integrations or proprietary setups, Floxis can be deployed as a direct server-side oRTB layer to manage pricing, routing, and traffic behavior at scale.
Via Prebid.js
Floxis integrates with Prebid.js to connect client-side auctions with server-side control, allowing publishers to extend pricing, routing, and traffic logic beyond the browser.
Via Prebid Server
For fully server-side environments, Floxis integrates with Prebid Server to enable scalable, low-latency execution while maintaining full control over demand and auction behavior.
Capabilities
Native Controls Within the oRTB Layer
Within the oRTB infrastructure, Floxis provides server-side capabilities that allow publishers and ad networks to manage demand behavior, pricing, and efficiency without modifying their existing stack.
Supply Path Control (SPO)
Define and enforce preferred demand paths server-side while respecting auction priorities and partner relationships.
Pricing & Floor Price Control
Set and manage pricing rules across demand in a transparent and controlled manner, without disrupting auction execution.
Traffic Shaping & Routing
Shape, segment, and route traffic based on business rules, performance signals, and operational requirements you control.
Request Volume Management
Manage query volume and request behavior to improve efficiency, reduce waste, and maintain predictable performance.
Controlled Experimentation
Test pricing, routing, and demand strategies safely within your existing stack, without exposing production traffic to unnecessary risk.
Safety
Designed for Production Environments
- Compatible with 3rd party solutions
- Respects existing flows
- Operates entirely server-side with minimal client-side impact
- Preserves publisher controls, reporting, and transparency
Implementation
Built for Fast, Predictable Deployment
Floxis is designed to integrate into existing monetization stacks with minimal engineering overhead and without operational disruption.
- Server-side integration aligned with existing oRTB workflows
- Compatible with current ad servers, wrappers, and demand partners
- Minimal changes required
- New integrations can be added on-demand
Next Steps
Request a Technical Overview
If you're evaluating server-side oRTB infrastructure and want to understand how Floxis fits within your existing stack, we're happy to walk through the architecture, integration options, and use cases.
Architecture, integrations, and fit discussion — no sales pitch.