Floxis provides a server-side oRTB infrastructure layer that allows publishers and ad networks to control pricing, traffic shaping, and demand behavior within their existing monetization stack — without replacing core systems or disrupting auctions.
Stack Integration
Floxis operates server-side, between your demand integrations and your ad server, acting as a controlled infrastructure layer — not an ad server, wrapper, or demand source.
Floxis operates server-side within your existing monetization stack.
Responsibilities
Floxis' oRTB infrastructure is purpose-built to handle server-side monetization logic while leaving ad serving, auctions, and demand ownership exactly where they belong.
Integration
Floxis' oRTB infrastructure can be activated in multiple ways, depending on how your stack is configured — without changing the underlying system or ownership model.
For publishers and ad networks with custom demand integrations or proprietary setups, Floxis can be deployed as a direct server-side oRTB layer to manage pricing, routing, and traffic behavior at scale.
Floxis integrates with Prebid.js to connect client-side auctions with server-side control, allowing publishers to extend pricing, routing, and traffic logic beyond the browser.
For fully server-side environments, Floxis integrates with Prebid Server to enable scalable, low-latency execution while maintaining full control over demand and auction behavior.
Capabilities
Within the oRTB infrastructure, Floxis provides server-side capabilities that allow publishers and ad networks to manage demand behavior, pricing, and efficiency without modifying their existing stack.
Define and enforce preferred demand paths server-side while respecting auction priorities and partner relationships.
Set and manage pricing rules across demand in a transparent and controlled manner, without disrupting auction execution.
Shape, segment, and route traffic based on business rules, performance signals, and operational requirements you control.
Manage query volume and request behavior to improve efficiency, reduce waste, and maintain predictable performance.
Test pricing, routing, and demand strategies safely within your existing stack, without exposing production traffic to unnecessary risk.
Safety
Implementation
Floxis is designed to integrate into existing monetization stacks with minimal engineering overhead and without operational disruption.
Next Steps
If you're evaluating server-side oRTB infrastructure and want to understand how Floxis fits within your existing stack, we're happy to walk through the architecture, integration options, and use cases.
Architecture, integrations, and fit discussion — no sales pitch.